Fiidbakk
Fiidbakk is a lightweight feedback widget that transforms any website into an interactive, visual conversation space between users and the people behind the product. Instead of forcing visitors to fill out generic forms or send vague emails, Fiidbakk lets them click directly on elements—text, buttons, images—and leave contextual comments in place. For product teams, it means real-time, actionable feedback that’s tied to exactly what the user sees, when they see it.
Behind the scenes, Fiidbakk’s dashboard captures every comment with precise location, browser context, and metadata, making it easy to prioritize, discuss, and resolve issues. It's like having Figma-style comments on your live website—effortless for users, indispensable for teams.
Why we funded?
Moro VC backed Fiidbakk because of the rare combination of a deeply experienced founding team and a product that solves a universal, painfully obvious problem: websites need better feedback. The founders, with backgrounds in UX, SaaS, and agency work, have spent years building digital products—and knew firsthand how broken the feedback loop really is. Their insight wasn’t theoretical; it came from lived frustration, and their solution is both elegant and easy to adopt.
What convinced Moro was the clarity of the idea and the scope of the opportunity. Fiidbakk isn’t just another analytics tool—it’s a new layer for the web, one that lets users speak directly to the people behind the product, right where it matters. It’s simple, scalable, and something every modern website can benefit from.
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